The Toyota logo features the classic Helvetica typeface. The red color in the Toyota logo represents passion, energy and excitement, whereas the silver color depicts sophistication, creativity and perfection of Toyota’s products. These intersecting ellipses are meant to represent customer and the product, while the outer ring typifies the world and the global nature of the company. Taking a closer and more careful look, one can easily notice that the two intersecting ellipses in the middle, combine to form the letter “T”, are surrounded by the third. It comprises of three ellipses that symbolize wheels, motion, speed and unity. The current version of the Toyota logo was first introduced in 1989. It featured the founder’s family name “Toyoda” in Japanese characters inside a circle. The earliest version of the Toyota logo was finalized out of more than 200 entries in a public design competition. Never use the Let’s Go Places logo in co-branding lockups. In special cases, a vehicle logo may be used. The Toyota logo should be used for the majority of co-branding lockups. When space is limited, the Toyota legacy logo may be used. It is recognized around the world as a symbol of quality, commitment and luxury. This will help provide maximum visual impact in sponsorship opportunities and environments. The Toyota logo is widely regarded as one of the most popular and memorable car logos in history. DESIGN ELEMENTS, HISTORY AND EVOLUTION OF TOYOTA LOGO
It is rated among the most valuable and recognizable brands in the world. The Toyota brand name has gained an international reputation for quality.
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